Audience and institutions key terms.

• IMAX - high resolution cameras shown on larger screens.
• 3D - just 3D instead of a standard film, film can be converted to 3D.
• Digital distribution - films distributed online rather than via a hard copy.
• Ownership - The big six/independent companies (i think).
• 4 quadrant - all areas of the audience, each quadrant refers to different ages and genders.
• Release - different release such as global/wide release, straight to DVD, mid release etc.
• Marketing - methods of advertisement used for the film franchise.
• TED talks - online videos about the latest tech used for Tron is a fake TED talk.
• 35mm - filmed on tape and is costly in comparison to digital.
• Digital - cheaper and more versatile filming technique, used in most cinemas now.
• Blockbuster - a big budget film from the US using expensive technologies and A list stars etc.
• The big six - major companies including Paramount, Warner Brothers and Universal.
• Target market - the people who the filmed is aimed at.
• Synergy marketing - marketing using other brands and products to broaden the market.
• Technological convergence - the use of DVDs, T.V, subscriptions, online, cinemas etc.
• Institution - the production companies, global/independent.
• Box office - where the figure can be seen for most film including the budget and opening weekend.
• Streaming - putting a film online with a viewing cost.
• Subscription T.V - such as sky who charge for the viewing of movies.